Our culture and values


Celebrating 45 Years of Flooring Excellence

Over the years, we have proudly provided homeowners and home builders beautiful floors and excellent service, earning the trust of countless residential and commercial customers.

We know that our customers trust us because they have experienced excellent service time and time again. We consider customers family and we work hard every day to take great care of them.

In every phase, from product selection and in-home or in-office consultations, to installation, our expert flooring consultants and installers work hard to ensure you, our customer, love the outcome.

Our Mission & Values

We credit our mission and values for attracting and keeping the right people and the right mindset to take special care of our customers each and every day.

It is our daily goal to earn and keep as many highly-satisfied customers as possible by providing them with outstanding products, workmanship, and service. So, at the end of each day, if our customers aren’t happy, we’re not happy.

But there’s more than just a goal to drive us. Our core values guide us as individuals and as a company. It’s how we operate and it’s important that our customers know it.

CSM Flooring’s core values are:

  • Service: We place others above ourselves. Because helping others is the key to great relationships.Quality: We are masters of our craft. Expecting our work to last and be enjoyed for years to come.
  • Drive: We work hard because we care. Hard work and tenacity get things done; also mastery is a constant pursuit.
  • Respect: We live above the line. Because courtesy, candor and integrity are not as common as they should be.

A Rich History

Truth be told, as a family business, from the very beginning we have been committed to providing customers with great products and a great overall experience.

A.C. Jordan opened Carpet Super Mart with his wife Mildred in April of 1977, having already been in the flooring business for many years. The Jordans believed there was a need in the Triad for better service than other retailers were offering and, as it turns out, they were right. The business grew quickly and, in time, was passed on to their children.

In March of 2018, after more than 40 years of outstanding success, the Jordan family retired to leave their flooring business legacy to Dr. Mark Watson, a like-minded entrepreneur. Dr. Watson appreciated Carpet Super Mart's rich history and desired to build on it, but was also acutely aware that most prospective customers did not appreciate that Carpet Super Mart did so much more than just carpet. So, in January 2020, the business was renamed according to its initials to become CSM Flooring.

And though our brand has changed to better reflect all that we offer, we remain focused on taking care of each and every customer that walks through our showroom door, offering humble service, quality workmanship and, of course, beautiful floors and tile.